Kraftwerk Design

Designing a beverage label means competing for attention on a crowded shelf. I worked as a designer at Kraftwerk Design, an agency that works closely with many Central Coast wineries including Robert Hall, Opolo, Purple Brands, and O'Neill Vintners & Distillers. This experience taught me how to design beverage labels and brand logos that not only match each brand's unique vision, but also stand out on the shelf. Development included many rounds of design concepts, revisions of those concepts, mockups of bottle shots, and then multiple rounds of client revisions.

Canned Beverage Design

Wine Label Design