Phoenix Challenge 2018

Client

Whalebird Kombucha, San Luis Obispo CA

Responsibilities

Packaging design, brand swag, sticker design

Award

National Grand Prize — Best Overall Concept, Research, Design & Execution

In 2018, Cal Poly's Phoenix Challenge team won the national grand prize for best overall concept, research, design, and execution. This competition challenges student teams across the country to develop unique packaging solutions and promotional materials for a local business of their choice. As a designer on the 2018 team, I designed graphics for packaging and brand swag for a local business, Whalebird Kombucha.

Sticker Design

I designed two marketing materials — a general branding sticker, and one designed to represent Morro Bay, a popular beach on the Central Coast. The design of the Morro Bay sticker showcases Morro Bay's iconic smokestacks and majestic rock, with the Whalebird floating in the bay between them. The second sticker, with a swimming WhaleBird, nods to the story of a mysterious “half-whale-half-bird” that is said to live on the Central Coast. The substrate used for these stickers was a metallic BOPP, which added a unique shine and metallic effect to certain parts of the design.